Discover how Salesforce Winter ’25 can transform your marketing strategy with advanced features for campaign tracking, consent management, and AI-driven insights. Read on for real-world examples and actionable insights.
Salesforce’s Winter ’25 release introduces innovative tools to help marketing teams streamline processes, boost engagement, and drive better results. Here’s a closer look at the top updates and how they can be applied in real-world scenarios.
1. Enhanced Campaign ROI Tracking
With the Winter ’25 release, marketers gain access to enhanced ROI tracking for deeper insight into campaign success.
Imagine a retail brand launching a holiday campaign across email, social media, and paid ads. The new ROI tracking tools allow the team to view real-time performance data for each channel, revealing which platform delivers the most conversions. The insights enable them to allocate more budget to high-performing channels, improving ad spending throughout the campaign.
2. Improved Consent Management for Messaging Compliance
Salesforce now offers a more streamlined approach to managing consent, ensuring compliance with messaging regulations.
Consider A financial services company that communicates with clients through WhatsApp for updates on investments and new services. With Winter ’25’s consent management features, they can track customer preferences for each channel, ensuring that messages only reach those who’ve opted in. This reduces compliance risks and enhances customer trust.
3. Expanded B2B Marketing Analytics with New Dashboards
The latest analytics dashboards in B2B Marketing allow for better data visualization and campaign segmentation.
A B2B US-based software company tracks the performance of its email nurture campaigns to improve lead engagement. Using the new dashboards, the marketing team identifies that a segment (medium-sized tech firms) has higher open and click-through rates. They adjust their strategy to tailor messaging more closely to this audience, improving lead quality and engagement.
4. Automated Processes with Salesforce Flow for Marketers
Salesforce Flow enhancements now make it easier to automate repetitive tasks, freeing up time for high-impact activities.
A healthcare provider sends follow-up emails to event attendees, promoting its latest health services. With Salesforce Flow, the team can set up an automated workflow that sends personalized follow-ups to each attendee based on their engagement at the event (e.g., webinars they attended or resources they downloaded). This keeps prospects engaged without additional manual effort.
5. AI-Enhanced Insights with Einstein for Marketing
Einstein’s AI-driven insights provide predictive data for better campaign targeting and strategy adjustments.
A Paris travel company uses Einstein to identify top leads from recent email campaigns and target them with special offers on holiday packages. By leveraging Einstein’s lead scoring, the team can prioritize high-potential leads for personalized campaigns, boosting their chances of conversion.
These Winter ’25 updates provide essential tools for marketers looking to create data-driven, personalized campaigns. With advanced analytics, enhanced compliance, and automation, marketing teams can focus more on strategy and less on manual tasks.
